Introduction

Hunters Estate Agents is one of the UK’s largest independent estate agency chains and consists of a network of independently owned branches. 

Hunters agencies are renowned for delivering great digital experiences and wanted a robust website & ongoing digital marketing strategy that enabled their franchise network to operate in unison while providing a world-class digital experience for home buyers and sellers.

Key Objectives

For Hunters' franchisees to gain a deeper understanding of their users; both vendors and buyers

Intuitive property searching for buyers

Autonomy and cost efficiencies for internal teams

Increase the number of property valuations and viewings

Solution Overview

We built the site functionality with three key audiences in mind: Franchisees, buyers & sellers.

The site uses a Concrete 5 CMS, which has drastically reduced the admin time spent making updates. Improved search functionality makes finding suitable properties more intuitive, with results shown in both a list and map-based format. 

Our growth marketing team implemented a national campaign to drive traffic for different branches around the UK, to increase property valuations.

The results

293%

Return on investment

28%

Increase in property valuation bookings