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Time frame: Present
We have helped Hornby Hobbies revamp the whole online offering across the thirteen brands within. This first phase in the digital roadmap focussed on rebuilding a bespoke and scalable platform that frees them from ongoing licensing fees and a rigid user experience, enabling us to focus on making a real difference from others in their industry and online B2C retail in general.
Time frame: Present
Empowering Bottomline Technologies to improve their customer experience and drive forward as a disruptive technology leader.
Time frame: Present
The ITV brand is globally recognised and as a result the ITV Media (ITV's commercial advertising arm) site was attracting the wrong audience, users were visiting the site trying to watch programmes via the ITV Hub. The website, content, systems, and internal teams were structured to make sense to ITV and not the needs of their customers. Putting the customer first was the core focus of the project, ensuring the website, content and systems were set up with the customer in mind allowed the platform to generate leads and a demonstrable ROI for the future. In the 4 years we've spent working together, ITV has gone through some big changes and 2019 was no different. They repositioned the brand as 'More than TV' and cemented themselves as one of the most respected businesses in the broadcast industry. To support the new brand messaging, we worked with ITV to develop a clear value proposition, communicating their service offerings in an appealing manner that resonated with their target audience. The proposition formed the foundation for the information architecture and UX design prior to the design and build of a new website. The new site enables ITV Media to communicate their offering, filter out irrelevant traffic and optimise the time the marketing team spend on maintaining the site. The website now effectively demonstrates ITV Media's creative and strategic capabilities, which sets them apart from a 'standard' advertising channel. We implemented and configured Drift (a conversational marketing platform) to simplify the process of starting a conversation with ITV Media and to help them better qualify leads, using automation, before sending to the sales team via the Salesforce integration. The site is now hosted on a flexible AWS solution, which scales based on demand. This means any cost saving can be passed onto ITV Media. This architecture means minimal intervention is needed from our DevOps team - all round it's more efficient. Now the site is live we've begun Phase 2. We're focussing on providing the internal sales team with the tools to effectively connect with their prospective and existing customers and using technology to create efficiencies within the business.
Time frame: Present
Whistl appointed Rawnet as their sole digital partner in 2019 after a 5 year relationship with the brand. We've just launched a major project, a customer focussed overhaul of their corporate website and strategic development of how they deliver information to their core customer base.
Time frame: Past
The REC represents a network of more than 3500 recruitment businesses and more than 11500 individuals through its Institute of Recruitment Professionals. We've designed and launched a rebrand and a microsite with a video and are in the process of launching a brand new website.
Time frame: Present
Sharps Bedrooms needed to improve their website in order to unify their brand presence across all channels, improve online conversion rates, increase the number and quality of design visit bookings and improve the quality of data capture, data management and customer insight to be able to deliver a personalised experience. Our initial research uncovered that potential customers were quickly overwhelmed by the sheer amount of choice, there was a lack of information about the process of buying a bespoke, fitted wardrobe. Call to actions were confusing, potential customers took a leap of faith to invite a sales rep into their home, inadvertently qualifying themselves into a sales process they knew very little about. Once we had established these problems we began to design some of the key user journeys to take with us to our first meeting. By presenting our findings, including some designs, we were able to demonstrate that we really understood Sharps and their customers. Sharps agreed with everything we suggested and the designs were barely touched during the process. We pride ourselves on offering true value from meeting number one and not wasting time by asking our clients to explain things to us that we could find out in our own time. Although the original brief was to overhaul Sharps' website, we knew that the site only formed one part of the overall customer experience. So, we reviewed all customer touch points, from product discovery, product awareness, decision fatigue, sales pressure defence, to social reassurance. The end result is a new experience that aligns Sharps' premium service and above-the-line campaigns with their web presence, while remaining empathetic to a potential customer's state of mind while browsing. In order to reduce any anxiety before conversion, we helped to articulate the sales, design and installation process through content and UX design so the customer would know exactly what to expect at each stage. Now the site is live we are working in collaboration with Sharps and their other agencies to enhance and compliment seasonal marketing campaigns; ensuring that all activity is thoroughly tracked so we analyse performance and optimise marketing activity. This, coupled with the much improved UX on the site has consequently led to a 34% increase in conversion rates resulting in a 29% increase in design visit requests. Requests for brochures has increased by 18%. "We decided to partner with Rawnet as their understanding of our core value proposition and business objectives were outstanding compared to other agencies. Their pitch was very thorough and they presented new ideas and strategies that we employ now." Jared Andrews, Digital Marketing Manager, Sharps
Time frame: Present
Hypnos is an award winning maker of handcrafted, bespoke and made to measure beds & mattresses. We designed & built two websites for the Hypnos retail consumer audience and their b2b contracts audience.
Time frame: Present
Stanley Gibbons is the market leader in stamps, stamp collections and stamp albums, autographs and philately. We have built a new ecommerce consumer site & worked closely alongside them in transforming their catalogue production process, in order to maximise efficiencies for their team.
Time frame: Past
When Benugo was founded in 1998 we had a vision of not just creating superb, natural food, but of giving London something that was a real experience. This vision is still true today. The Benugo brand now stretches from our own award-winning high street stores to concessions within some of the world's largest and most respected corporate organisations and public spaces. Working closely with the Benugo marketing team it became clear early on that this wasn't just a website redesign, what was really needed was to reposition the Benugo brand. The Benugo brand spans from their award-winning high street stores to concessions within some of the world's largest and most respected corporate organisations and public spaces, such as the British Museum. Benugo's digital presence had to reflect their range of services and support the new revenue streams from partnerships. The IA structure covers multiple user journeys whilst reducing the need for excessive top level pages- it also helps position the 5 areas of the business (cafes, restaurants, parks, museums and partnerships). We created personas for the different audience groups and used these to test different user journeys on the site to ensure the site would be engaging and result in users finding a benugo, make a booking or enquire about a public or work space. The old Benugo site was very time consuming and difficult for Benugo to update. The marketing team at Benugo is small so they need to be able to work efficiently which is why we built the site using concrete5 cms that allows Benugo to quickly and easily update the site. Benugo cafes and restaurants change their menus seasonally so they needed to be easily and regularly update them.
Time frame: Present
Ascot Racecourse provides the World's finest race day experience, attracting visitors from all across the globe for their flagship events. In Royal Ascot week alone over 300,000 people, from all walks of life, pour through the turnstiles to enjoy everything that this prestigious racecourse has to offer. Providing a thrilling and memorable day out for such a large volume of people comes with an incredible number of challenges. Rawnet was asked to provide a layer of technology-based expertise to ensure that all customers received an experience like no other and keep Ascot Racecourse ahead of the chasing pack. Our solution was a native mobile app moulded around Ascot's current CMS, CRM and databases. Native IOS and Android apps seamlessly integrated with existing hospitality, content and booking APIs. Though designed with the customer in mind, the solution also allowed efficiencies to be gained for internal operations and catering teams. In addition to gaining more insight into numbers, Ascot's sales and marketing teams are armed with in-depth customer insights. The teams are leveraging the new insights to evolve their processes and utilising the data to aid new revenue streams.
Time frame: Present
hanks to TRACKER technology, over 25,000 stolen cars have been returned to their owners after a theft. Their leading vehicle tracking solutions are the most effective way to protect a vehicle in the event of theft. There is little doubt that TRACKER is a leader in their industry, but their online presence wasn't doing much to help them maintain that status. Their website wasn't customer-centric, it focussed heavily on products and expected the customer to already have a detailed understanding of tracking technology. The original project brief from TRACKER was to combine their existing e-commerce platform and corporate website into a single site and apply their new visual branding. They wanted their new site to clearly cater to both fleet managers and individual consumers. During our initial research, we discovered that the best way to help TRACKER remain at the top of their industry was to address a wider issue. We had to define what sets them apart from their competition and fully understand what drives their customers. We interviewed key stakeholders from across the business to establish a common vision. Using this data we developed a unique value proposition to cater to both B2B and B2C customers. During these initial strategy sessions, we were able to hold a mirror up and show TRACKER how their customers navigate through their existing site, highlight where they got stuck, what questions remained unanswered and where the key exit points were. The customer-centric value proposition is communicated visually in the design and UX. The IA is designed to cater for the two clear audiences and customers at various points in the sales process. The value proposition coupled with a new level of customer empathy has helped TRACKER move away from a product-led, transactional e-commerce site to an educational website that connects with potential customers on an emotive and human level. The technical architecture of the new website combines the corporate site and e-commerce platform. The site is built using Concrete5 CMS to give TRACKER full control over their content. Integration with their payment gateway, marketing automation and the newly added chatbot feature means the site works harder for the small in-house marketing team, whilst also giving them full visibility of all website activity.
