Nick Phipps, CRO Strategist at Rawnet writes on the topic of CRO vs CXO.

In today’s digital marketplace, there is increasing confusion relating to the difference between Conversion Rate Optimisation (CRO) and Customer Experience Optimisation (CXO). For businesses looking to digitally transform their marketing efforts, it’s vital to understand the distinctions between the two processes and be able to choose the right solution to drive the best value for their marketing spend.