Why strategic digital planning is a non-negotiable
At Rawnet, we know the key to success is having a solid plan. With tech constantly changing, it's essential to have a clear roadmap that guides your organisation's digital initiatives. That's where digital strategic planning comes in.
Assessing the landscape, identifying your target audience, and pinpointing opportunities and challenges makes it easier to develop a plan that outlines clear goals and objectives to drive business growth. By ensuring these key research areas are completed first, you can ensure that all of your digital efforts work together towards a common goal, making the most out of available opportunities. If you skip these steps, you might get the job completed quicker but that does not mean it will leave you with the right final result or outcome.
Establishes a clear direction and focus
Digital strategic planning aligns our clients’ digital initiatives with their overall business goals. You can establish a clear direction and focus by setting clear objectives and outcomes. No more disjointed activities, just a cohesive plan taking steps towards that final goal. This means you can make better decisions, prioritise what's important and avoid wasting time and resources on things that simply don't matter.
Allows for better decision making
Data-driven decision-making is a key benefit of digital strategic planning. By having completed the research upfront, you can rely on data and measurable results. This enables informed decisions based on evidence, rather than intuition or guesswork. Taking a data-driven approach helps to minimise risk and maximise success. By understanding the current landscape you can begin to plan what your want the future to look like and by setting clear objectives based off of these from the start, progress can be tracked, ensuring we are heading in the right direction, and driving towards the overarching business goals.
Stay ahead of the competition.
With digital constantly changing, and new trends and platforms always emerging it can be difficult to see a clear route to your end goals. With airtight planning, you can stay ahead of the curve, anticipate changes and take advantage of new opportunities. It also means that you won’t need to hop from trend to trend because you know you have a plan in place which is the most beneficial route for the business. By continuously evaluating the digital landscape and updating your strategies, you can ensure your business stays at the forefront of your industry.
Enhanced operational efficiency and resource allocation
It is also a huge factor in streamlining operations and can massively improve efficiencies. You can reduce costs and improve productivity by automating processes, leveraging data analytics, and optimising workflows. That means you can achieve your goals without wasting time or money - a win-win for any business looking to excel in digital.
Strategic Planning: How we redefined Bottomline’s digital strategy and achieved 87% site traffic growth.
Digital Strategic Planning in Action:
Digital strategic planning is vital for businesses that want to stay ahead of the curve in the highly competitive digital world. We partnered with Bottomline in 2018 to help them restructure their website and streamline their on-site user journey. Since then, we have continued to work with them as strategic partners, developing strategies and solutions to optimise their digital presence.
How We Used Strategic Planning to Redesign Bottomline’s website:
Step 1: Analysis of Current Digital Capabilities and Industry Trends
Step 2: Set Digital Objectives
Step 3: Develop a Roadmap
We then developed a roadmap to achieve the set digital objectives. The roadmap included initiatives such as:
Step 4: Implement Strategies
Step 5: Monitor and Evaluate the Results
Read the full Bottomline case study here.
In conclusion, strategic planning is essential for businesses operating in the digital realm. It provides businesses with a clear direction and focus, better decision-making, enhanced operational efficiency and to stay ahead of competition. By taking a strategic approach to digital initiatives, businesses can leverage the potential of technology and achieve sustainable success.