Propellernet has used the following skills/services in the project.
Consumer Public Relations
Content Marketing
Content Strategy/Creation
Digital Strategy
Online Media Buying
Paid Search & PPC
PR Strategy
It’s been a real eye-opener for me just what can be done when taking a content-centric approach to SEO outreach and working with an agency that genuinely cares about their clients and what they do.
Ben Hart – Ecommerce Director, Evans Cycles
The challenge
- To boost Evans Cycles’ reputation in the growing electric bike (e-bike) market and drive e-bike sales.
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Propellernet’s Approach
- - We used audience insights to identify the ‘carless commuters’ audience, and built out a campaign designed to appeal to their profiles.
- - We recreated Britain’s favourite advert – Sir Ridley Scott’s 1973 Hovis ad, featuring the original ‘boy on a bike’, Carl Barlow (now 58 and retired) using an e-bike to conquer the famous Gold Hill.
- - An e-bike hub on the Evans website incorporated buying guides and FAQs to help people select the right e-bike for them, as well as a range of e-bike-related content to increase Evans Cycles’ authority and visibility for e-bike related terms.
- - Paid Facebook activity helped to increase the campaign’s reach even further.
- - PR pitching secured coverage across a range of sites including The Daily Mail, The Sun, The Guardian, and The Daily Express.
Award-Winning
- - UK Search Awards 2018
- - European Search Awards winner 2018
- - DMA Awards 2018 GOLD
The Results
- - 50% increase in revenue
- - 795% ROI
- - 47 pieces of coverage