Jim started his career in 2003 in a specialist digital agency in London. Since then he’s gained experience in almost every form of digital media, including search, social, display and video. Over that time he’s learned how the interplay between those channels work in unison with client’s other marketing efforts and has been working to perfect forecasting techniques to advise clients on the most effective media mix to deliver their commercial goals. He's been a member of the Propellernet team since 2012, and is always proud of helping to change a client’s thinking by looking for creative solutions to turn around commercial challenges. His role as Commercial Planning Director means he gets to spend his working hours understanding the real business goals of our clients, and helping determine the best way businesses can make money.