James started out selling TV ad space for ITV back when the internet was a relatively new thing. Then he got into web analytics at a time when New Media businesses where IPO’ing for billions based on terrible data! He worked to help bring standards into web analytics before Google Analytics even existed. Finally, he settled into search and wider digital marketing back in 2006. He's been with us here at Propellernet for over 12 years, and his time working across new business, client services and operations has all helped prepare him for his role as Co-MD. His proudest moments in the agency include winning two new clients without a pitch in the space of a week, learning and falling in love with snowboarding, and more recently, winning man of the match at the Summer 2019 rounders match.