Challenge: CDC Offices are a two-brand business including Clear Workspace and Zero Office Furniture. The brands were built to operate as a circular model, Clear Workspace collecting used furniture as an office clearance company, whilst Zero Office Furniture resold the furniture through an ecommerce platform. They needed a partner that could deliver performance on a small budget for both brands with a complimentary approach.

Approach: For Clear Workspace our approach was to create a highly localized campaign that focused on driving sales volume within a suitable radius of the workforce, saving on the overheads of long-distance travel to jobs. For Zero Furniture, we built a set of campaigns focused on prioritizing the best product inventory available to the business, prioritizing coverage of best sellers and high stock items.

Results: By focusing on prioritization of quality search volume, we managed to facilitate a growth in conversions by 125% alongside a 25% cost reduction year on year at a group level, whilst never exceeding a budget of £10k monthly.

Quote: “Propel Digital have consistently shown the ability to drive fantastic results on a small scale budget and are constantly looking to find new ways to drive efficient performance.”