Challenge: Heygo are an innovative start up offering remote, live streamed tours from exotic locations across the world. They needed a partner who could overcome the challenge of launching a product into the market that had never been seen before, help them to rapidly prove the value of the paid social channels and then build a viable business case to scale investment and drive continued growth.

Approach: Working with a service that was unknown to the market, it was imperative that we set up a high-speed testing program that would allow us to challenge hypotheses early and often. We developed a testing framework that worked in two-week sprints, providing the agility to pivot both tactically and strategically based on our learnings. To facilitate this, we needed to stand up a technical solution that would allow us to test the 1300+ tours that are offered across the site at scale. To enable this, we developed a bespoke feed solution that allowed us to utilize dynamic prospecting and remarketing in the channel in and prioritize time sensitive tours that were due to start soon.  We also recognize a friction point in the user journey and worked with Heygo to implement archived tour samples in landing pages. This gave potential users a flavor of the content they would experience and entice them to sign up to a live tour.

Results: Our agile testing approach and technical solutions enabled us to effectively scale Heygo’s Paid Social investment year in year. Spend was scaled by over 200% year on year, whilst sign ups for the platform increased by 320%.

Quote: “Propel have consistently delivered effective solutions and have adopted the ambitions of Heygo as their own. They are now a natural extension to our team.”