Upping brand engagement with a key target audience

Background

Daikin is the world’s leading air-conditioning, ventilation and heating manufacturer. Our journey with the company has taken us from technological advancement to eco-awareness and even into the world of CGI robots.

Challenge

To maintain its enviable position as the world leader in air-conditioning and heating systems, Daikin needs to keep an audience of global installers engaged and incentivised, year round.

And the target market isn’t interested in run-of-the-mill marketing clichés. It’s concerned with two things – keeping customers happy and hitting its sales targets. That's where we come in.

Solution

An ongoing programme of strategic thinking and creative output, focused on Daikin’s all-important channel market.

Applying our skills in design, copywriting, CGI and animation, we’ve created an ongoing series of activities based around print media, digital technology and in-person event attendance.