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Proctor + Stevenson has used the following skills/services in the project.
Prysmian Group is one of the world’s largest cable manufacturers and solution providers. Our relationship was built on an existing partnership with Pirelli Cables in the mid '90s. It continued when Pirelli sold its cable business to Prysmian, and we continue to work on a wide range of projects, taking in branding, product launches, advertising campaigns, marketing collateral and exhibitions, now with an increased focus on international events and roadshows.
In 2011, Prysmian bought fellow cable manufacturer, Draka, creating a new leader in the cable industry. We were tasked with delivering a new brand, new messaging and new marketing materials to support and promote this launch - alongside related product innovations and internal communications.
Looking at the branding work that had previously been developed, we created a series of positioning messages and communications that covered everything from the Prysmian Group, to its various business units, right down to individual product level. Always reiterating a commitment to innovation, environmental responsibility and customer focus, we have since produced work that includes advertising, web content, corporate communications (in the form of event graphics, audio-visual presentations and movies), product promotions and Prysmian Group's central corporate brochure.
