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For those entering the eCommerce space, the importance of good visibility of your site and what it can mean if it isn’t properly optimised isn’t lost on you. With a reported 43% of all eCommerce traffic coming from organic search, SEO is vital in getting brands seen and ultimately interacted with.
Of course, many brands don’t fully embrace SEO due to the perceived time constraints of the channel. Understandably, someone running their own business would like to see instant returns that a channel such as PPC could offer, yet SEO is not set up to deliver. This doesn’t mean you should ignore it, however. With little budget required to set up, just your time needed, it is a channel with huge potential. Discover why SEO is so important for eCommerce in both the long and short term.
While the main benefits of SEO are long-term, there are a handful of short-term benefits for eCommerce businesses and their websites. The most important of all of them is the impact that SEO best practices can have on the site’s overall useability and performance. By doing things that improve the technical health of the website, you will make the experience for the consumer far more enjoyable and likely to improve your conversion rate.
Of course, if you need help optimising your website for an increased conversion rate, our expert team is always on hand.
Improving the overall speed and navigation of your website can positively impact how likely users are to stay on your website and make a purchase. As one of the biggest short-term benefits of SEO for eCommerce websites, it is vital that you start making positive changes and optimisations as soon as possible.
Effective SEO for eCommerce websites possesses many benefits, most of which point towards long-term success. Once you have spent the appropriate amount of time curating the perfect content for your target audience, you will begin to rank for some of your target keywords. Depending on the quality of your content (amongst many other factors) you will in theory rank highly for these terms and drive significant traffic to your website and products. This increased visibility will only benefit your eCommerce business’ marketing efforts.
It is important to remember that SEO is not a ‘quick-win’, with the fruits of your labour likely to come after some consistent effort and considerable time. There are however a plethora of short-term benefits that are vital to the long-term success of your eCommerce business.
For more information on how our expert team sets about optimising eCommerce websites for SEO, why not get in touch? Our team has years of experience working with businesses up and down the UK delivering outstanding organic search results. Browse our case studies for some client success stories.
If you’re looking for inspiration on how to step up your business’s digital marketing effort, check out the Peaky Digital Blog. Here you can find all the latest tips and guides to increase your online visibility.
