Forbes and Campaign magazine 30 under 30 winner, Luke Hodson is a born and bred Londoner and founder of NERDS Collective, the award-winning youth and culture marketing agency.

Hodson’s vision was to welcome like-minded brands and organisations aboard with a shared desire to spotlight and champion inner-city individuals and grassroots communities by finding ways brands can play a more meaningful role in their world. Converse and Beats by Dre were some of the first brands to really understand the opportunity and align with the NERDS vision. Today, Hodson chaperones the likes of Nike, adidas, Chivas Regal, Budweiser, and Lacoste in their efforts to better connect brands more meaningfully with youth and culture.