Clients & Partners

Aman Resorts

Time frame: Past

Aman approached MOF to revitalise their digital properties. We launched 27 centrally managed websites in phase 1 of a global redevelopment programme. The new sites launched in 6 languages globally, and included Chinese and Japanese specific permeations (including bespoke workarounds for each region). Matter Of Form provided 24/7 support to this inherently global brand, with a series of iterations post launch.

SWEAR London

Time frame: Past

Matter Of Form partnered with SWEAR to relaunch this iconic shoe brand with the world's first 360? customisable trainer. Working closely alongside the Farfetch, Platforme and SWEAR teams, we mapped out and simplified a complex set of user journeys, helping users customise almost any aspect of their shoe with ease. Numerous customisation options have been designed across 10 key areas per shoe resulting in an immeasurable array of outcomes for the consumer, with the choice of trainer materials alone ranging from simple suede and leather to more unusual and bespoke materials. Our outcome to date is bold and highly interactive; it's a design designed for the digital native, and isn't afraid to throw traditional eCommerce convention on its head. The site's launch has been supported by a prolific influencer marketing strategy which focuses on channels such as Snapchat and Instagram involving the likes of Will.i.am. Products will be customised on a monthly basis in the form of a 'takeover' to inspire users and showcase the individuality in every outcome.

Chiva Som

Time frame: Past

Chiva Som are widely regarded as one of the best health resorts in the world - as regularly noted by the likes of Conde Nast Traveller. Matter Of Form were procured internationally by the business in Thailand to redefine their digital service and communication architecture. The complexity of the brief was around joining up the three strands of the Chiva Som brand (wellness therapies, cosmetic surgery and medicinal treatments) that were too disparate from each other. Chiva Som also have various other ventures ranging from farming through to education and CSR that needed to be considered in the eco-system of web properties. We spent over a week on-site auditing every part of the business; we got to the heart of various treatments and modalities, and how they connected with different tenures of stay. Our content strategy needed to remain sensitive to a wide variety of personas - guests varied from those seeking rehabilitation from serious medical conditions to those simply seeking detoxification and respite. Many aspects of the proposition needed to be communicated with discretion. Functionally, we re-designed the experience and technical architecture for a complex set of booking processes. Conceptually, we considered how practitioners could stay with guests long after they'd left; changing behaviour through content and advice served via a mobile tool-kit after departure. Our ostensibly simple outcome betrays a deeply complex set of operational flows, and has won awards for its ease of use and effectiveness.

Tate

Time frame: Past

Matter Of Form worked closely with Tate to create a strategic plan that would enable the institution to launch an independent lithographic print venture. We created a four part strategic plan to present at board level; a solid business case for the initiative that demonstrated ROI, as well as an evaluation of the market opportunity and returns over a three year period. Our innovation strategy enabled the organisation to diversify its limited edition print distribution via a new brand framework, that sat congruously with their existing online offering.

Grow Africa

Time frame: Past

Matter Of Form were contracted to work on 'Grow Africa', a World Economic Forum initiative seeking to accelerate investment in African agriculture, alongside the New Partnership for Africa's Development (NEPAD) and Comprehensive African Agricultural Development Programme (CAADP). Our role was to devise a brand and digital strategy for the organisation, a highly complex process with over 20 different stakeholder typologies. Our innovative new visual and verbal expression system stood out. The new identity included completely revised logos, colour palettes, typography, iconography and photographic style - all inspired by the organisation's earthier new brand purpose: To Change the Landscape. We used ancient Adinkra symbols to depict brand pillars - a West African tradition typically employed to represent powerful concepts and aphorisms, and commonly applied to walls, fabrics and pottery. MOF also created a new tone-of-voice and messaging structure for the brand. Giving them tools and the frameworks to quickly produce single-minded, on-brand communications to a vast array of different audiences, and through a wide variety of channels and media mixes. Throughout the process MOF developed a well established working relationship with both the World Economic Forum and the Grow Africa team, subsequently becoming their design and communications agency of record. Over the next two years MOF produced a vast catalogue of collateral for Grow Africa, including everything from complex web development and interactive toolkits, to annual reports, event collateral, and stationery.

Lindblad Expeditions

Time frame: Present

Vispring

Time frame: Present

Estée Lauder Fragrances

Time frame: Present

OFFICE Shoes

Time frame: Present

Red Carnation Hotels

Time frame: Present

The Collective

Time frame: Present

Thanos Hotel Group

Time frame: Present

Heckfield Place

Time frame: Past

Breitling

Time frame: Present

Affordable Art Fair

Time frame: Past

Matter Of Form have helped to transform the Affordable Art Fair from a global events business to a global arts retailer through best in class technology and design. Matter Of Form have worked closely with AAF in an ongoing partnership to test and learn which parts of this innovative proposition work for both galleries and consumers. By constantly developing new hypothesise to test against, the business is gradually refining its commercial model and operating structure. Since the site was launched, the AFF have seen a 350% increase in new month on month customers and a 200% increase in year on year customers. They have also seen a 14% increase in repeat purchases. The AAF were a finalist for "Best Other Website" at the eCommerce Awards 2017.

Farfetch

Time frame: Past

Design & development of the SWEAR sneaker brand platform

The Rug Company

Time frame: Present

A Custom Rug Designer combined with a Rich Content Platform helped to reposition The Rug Company as a luxury lifestyle brand. Built on a Magento 2 platform, as a result of a full experience design process, the new website combines captivating imagery with insightful content to convey The Rug Company's unique brand personality. Textures and colours can be effortlessly navigated, displaying the deceptively large catalogue of rugs for sale on all devices. In addition, customisation and eCommerce functionality have been developed to allow for a smooth, seamless customer journey both on and offline. Consumer and trade customers can now design their own rug online and then either purchase directly from the site, or visit a Rug Company store where they can access their designs to discuss in more detail with one of the company's expert craftspeople. In terms of customer experience the site is one of the most beautifully engaging and innovative in the luxury retail sector - capturing the unique charm, beauty and personality of The Rug Company's products. In terms of commercial success, online sales were up over 100% in the three months since launch compared to the same period in the previous year

Tangle Teezer Limited

Time frame: Present

MOF worked closely with Tangle Teezer to help premiumise the brand with the design of a unique customisation engine that allows users to alter colours, add photos, and make their hairbrushes unique. Tangle Teezer has seen 66% revenue growth online. For social proof, a Feefo review integration resulting in 4.6/5 demonstrates both product and purchase experience are turning customers into fans. The site was a finalist for the "Best Health & Beauty" category at the eCommerce Awards 2017. The new site has allowed the company to focus on an aggressive international growth. We now work with the brand to optimise their conversion funnel and content strategy, as well as delivering bespoke assets and site modifications to support campaigns (most recently with Disney). We have a close, ongoing relationship with Tangle Teezer, and are supporting across a raft of exciting new initiatives which are launching soon.

UNICEF

Time frame: Past

Service design and Innovation Strategy for UNICEF HQ in NYC

United Nations

Time frame: Past

User Experience and Digital Strategy for the Global Alliance of Human Rights (GANHRI)

Yachting Partners International

Time frame: Past

The first phase of Matter Of Form's brand transformation engagement with YPI has focussed on a completely renewed digital infrastructure. The new website demonstrates YPI's 45 years of heritage, experience and knowledge of the yachting industry and presents its services in a clear, engaging and inspirational way. Visitors to the site are taken on a tailored and exclusive journey, navigating them directly to the heart of the information they are most interested in, whether looking to charter a yacht, plan a holiday or hire a crew. The site was shortlisted for "Best Luxury Website" at the Good Web Guide Awards 2017 and has been shortlisted in the web category for the Creativepool Annual 2018.

Banham

Time frame: Present