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Matter Of Form is a strategic design and technology firm, existing to help brands adapt, innovate and thrive in a fast moving world. We like to think of ourselves, modestly, as the firm for the experience economy. We use strategy, creativity and technology to design brands and seamless digital experiences for high-end organisations in hospitality, travel, property, retail, wellness and luxury goods.

Everything we produce is underpinned by our core values: ‘the spirit of adventure’, ‘good hearted business’, ‘shared success’, ‘humble yet forthright’ and ‘exceptional craftsmanship’.

Our corporate group is comprised of 90 passionate strategists, producers, experience designers, content producers, engineers and change-makers. 

We have worked with brands including Aman Resorts, Belmond, Bill & Melinda Gates Foundation, Breitling, Cadogan Estates, Chelsea FC Foundation, Chiva-Som, Estée Lauder Fragrances, FLOWERBX, Heckfield Place, Knight Frank, National Geographic - Lindblad Expeditions, OFFICE Shoes, PWC, Queen Mary University, Shanghai Tang, Sport England, Thanos Hotel Group, The Collective, UNICEF, University of Westminster, World Economic Forum, World Food Programme and Yachting Partners International.

While we've won awards for our work, we're proudest of the numerous accolades we've received for the strength of our culture.  

Our Chief of Staff, Oona, is always dreaming up new, creative ways to create a healthy, happy and connected workforce – from welcoming puppies to the office, hosting monthly cook-offs and summer soirées in the English countryside, to week-long meditation retreats, yoga, life coaching and wellness workshops, not a week goes by where there isn’t an opportunity to expand the mind, nourish the body or cultivate meaningful connections with others.

We are a diverse and inclusive team, with 19 nationalities and an equal gender split. We’re incredibly proud of our 98.3% staff retention rate  over the last 18 months, and believe this is due in no small part to our ongoing commitment to our workforce’s health and wellbeing.


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