Matter Of Form are a leading experience design consultancy focused on strategy, design, technology and optimisation. We help timeless brands design what's next.

Our team is comprised of 50 passionate strategists, producers, experience designers, content producers, engineers and change-makers. 

We have worked with brands including Aman Resorts, Belmond, Bill & Melinda Gates Foundation, Breitling, Cadogan Estates, Chelsea FC Foundation, Chiva-Som, Estée Lauder Fragrances, FLOWERBX, Heckfield Place, Knight Frank, National Geographic - Lindblad Expeditions, OFFICE Shoes, PWC, Queen Mary University, Shanghai Tang, Sport England, Tangle Teezer, Thanos Hotel Group, The Collective, Travel Corp, UNICEF, University of Westminster, World Economic Forum, World Food Programme and Yachting Partners International.

While we've won awards for our work, we're proudest of the numerous accolades we've received for the strength of our culture.  

We are always dreaming up new, creative ways to create a healthy, happy and connected workforce – from welcoming puppies to the office, hosting monthly cook-offs and summer soirées in the English countryside, to week-long meditation retreats, yoga, life coaching and wellness workshops, not a week goes by where there isn’t an opportunity to expand the mind, nourish the body or cultivate meaningful connections with others.

We are a diverse and inclusive team, with 19 nationalities and an equal gender split. We’re incredibly proud of our 98.3% staff retention rate over the last 18 months, and believe this is due in no small part to our ongoing commitment to our workforce’s health and wellbeing.


Total Staff


Year Established


Sector Experience

Arts, Automotive, Business to Business, Charity, Cosmetics/Beauty, Education, Fashion, Financial, Food and drink, Healthcare, Leisure, Professional service, Property, Public sector, Retail, Tourism, Travel


Recommended for 7 services

Our Showreel


  • Aman Resorts
  • SWEAR London
  • Chiva Som
  • Tate
  • Grow Africa
  • Lindblad Expeditions
  • Vispring
  • Estée Lauder Fragrances
  • OFFICE Shoes
  • Red Carnation Hotels


"Matter of Form is one of the brightest and most innovative branding agencies around. The team is top-notch and fun to work with. They ask the tough questions, but the work flows out with ease. I am incredibly impressed by their approach. They are true leaders in their field."

Wilderness Safaris

"MoF is creative, organized, strategic and has added massive value to our business. They are a pleasure to work with and make the process engaging and fun."

Wilderness Safaris

"Matter of Form absolutely understand the importance of building timeless brands, they know how to bring a company's passion and purpose to life, whilst balancing short term objectives with the longer term customer-centric view. The MOF team are an inspiration in themselves, professional, dedicated and knowledgeable, whilst being fun, engaging, empathetic and honest. This an agency focused on the client, this is an agency focused on excellence, I believe this is an agency that truly wants to see their clients succeed."

Red Carnation Hotels