Matt Horsup (Digital Director)

Matt Horsup

About

Matt has considerable experience creating digital strategies and managing projects for clients such as Procter & Gamble, Great Places Housing Group, Farrer & Co and BT. Having worked for Itineris for over 12 years, Matt’s focus is to help clients make digital really deliver through their digital strategies. Matt also sits on the board for the Chartered Institute of Marketing (CIM) and is a regular speaker & trainer for CIM events. Matt is responsible for:

- Overseeing the entire digital directive

- Obtaining each client’s key organisational objectives

- Converting these into deliverable and measurable brand, digital and marketing objectives

- Kicking off the project, working with senior leaders of the client team

- Evaluating success with the wider Itineris team

- Providing new business concepts and strategic advice