Maria Bain (Head of Audience Intelligence)

Maria Bain


Maria leads the Audience Intelligence team at iCrossing UK. Audience intelligence allows strategists to focus their clients' digital marketing through audience-first, action-orientated insights that inspire step-change and optimise performance.

Before joining the iCrossing team in 2018, Maria was a Digital Senior Account Manager at Pegasus, where she worked across a ten-client strong portfolio developing integrated, multi-channel social and digital campaigns for clients.

Maria is a champion of audience intelligence underpinned by data led research and insights, meaning she always puts the customer at the heart of any strategic decision making. When she’s not driving change for clients, she is running the Instagram of her micro influencer cat called Benedict - @BenedictCumberfluff!