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Data360, the online data-management tool created and operated by The Purple Agency, has added two new services to its portfolio designed specifically for digital marketers.In addition to services such as data cleaning and profiling, Data360 – which numbers AGA, Leger Holidays, Wesleyan Assurance and WWF-UK among its client base – now allows users to categorise records using exclusion filters.By using these, clients can exclude or suppress ‘rogue’ or incomplete records, as well as removing salacious words, BFPO addresses, and even identify competitor records.The second new service validates and corrects email addresses before campaigns are sent, ensuring campaign response rates are accurately recorded and the level of ‘bounce backs’ is reduced.Commenting on the new services, Purple Agency data and planning director Andrew Woodger said: “Our aim is to make Data360 the only online management tool data users need. To that end, we are constantly looking to make improvements and add new services which enhance the product. Exclusion processing and email enhancement are the two latest, and we are sure they will be warmly welcomed.”
As well as being able to clean and profile, Data360 also offers a range of additional resources, from case studies to advice on data protection issues. It is designed to be simple to use, and provides a ‘one stop shop’ data management resource for both clients using the service directly, and re-sellers such as agencies, mailing houses and brokers who use it to enhance their client offering.
