Southampton Airport has enlisted The Purple Agency in Basingstoke to create its new marketing campaign.The It's My Airport campaign is aimed at business and leisure passengers along the M3 corridor between Winchester and Windsor.It uses a mix of outdoor ads on station platforms and posters on the South West Trains network, 40 second radio slots, social media and banner ads on sites including the Trainline.

Jan Halliday, director of marketing and communications at the airport, said: "Our objective is to create a better awareness of the huge range of benefits which come from travelling via Southampton Airport."For business users that might mean getting home in time to see the children before they go to bed. For others that might mean making it easy to have a romantic weekend break." 

Southampton Airport currently welcomes around two million passengers a year and flies to 50 destinations across the UK and Europe.