The Purple Agency has appointed Alan Docherty as its new creative director.

Docherty joins from Forbiz where as creative director he worked on accounts with Google, Nationwide and Warner Brothers.

He brings considerable industry experience having previously had spells at Carlson Marketing, LGM Experiential, McCann Erickson and Cheil Communications, where he oversaw a department of 18 spanning print, digital, retail design and TV production.

Steve Shaw, head of The Purple Agency, said: "Alan’s CV reads like a who’s who of impressive brands and agencies. He’s created a significant portfolio of award winning work for many top global brands, both here in the UK and across the rest of Europe.

"From British Airways to Mars, above and below the line, he’s both hands on and a sound strategic thinker."