The IPM was followed shortly by our partnership with The Drum, we have partnered with The Drum in two different capacities. We have partnered with The Drum Recommends, a platform that allows our customers to openly review our services. We have also partnered with The Drum Network, a platform within The Drum that allows us to publish thought leadership articles within our specialist subject.

We have joined The Drum Recommends as we are committed to ensuring we are providing the best quality campaigns for our clients. We felt an effective way to achieve this was through allow our clients a voice to give open and honest feedback about our services. This will help us to provide better quality services across our client base in the future by understanding and resolving gaps in our offering.

The Drum Network is a platform through which we hope to showcase our thought leadership, specifically focusing on GottaBe! Ethnic. Our ambition is to become leaders within the multicultural marketing space, and we feel this is an important step towards that. Our ethnic articles will be seen monthly by over a million people, and we hope to inspire more brands to evaluate how they communicate to ethnic audiences.

Our research has already found that only one in five brands communicate to ethnic audiences, leaving people of BAME backgrounds feeling ‘underrepresented’ and ‘ignored’ in mainstream marketing. This is whilst the ethnic market represents £300 billion per year of spending, we believe more brands should be considering multicultural marketing as part of their overall marketing strategy.