GG2 Marketing Campaign of the Year 2022. The campaign we worked on with the NHS looked to boost the vaccination uptake in ethnic minorities in Hampshire. Within the ethnic communities, there was a great misunderstanding and false information being circulated around the COVID-19 Vaccination. To ensure that the minority groups could make informed and educated decisions on the vaccine GottaBe! got to work connecting with ethnic touchpoints, which included Key people of interest, merchandising ethnic stores and reaching out to local employers. By delivering official information in the appropriate native language, we removed any barriers faced by the communities to ensure they could effectively access the materials.