Golley Slater Group

Golley Slater Group has used the following skills/services in the project.

B2B - Brand Strategy

Branding Design

Catalogue Design

CGI

Copywriting

Corporate Internal Comms

Corporate Print Production

Design Strategy

Digital Strategy

Infographics Design

Online Creative

Presentation Design

Press Creative

Print Design

Social Media Strategy

Web Design

Web Development

Challenge

Global B2B client, Bosch Rexroth, aims to engage an audience of engineers and technical innovators. Our brief was to create relevancy and dialogue with today’s customers, through digitising and humanising their traditionally technical content. Tasks included the rebranding and redesign of the company’s flagship customer magazine, design and creation of a blog as well as microsites and social media. All print work was produced in multiple languages and distributed across a global network.

Approach

An innovative leader in technology required a highly innovative positioning. This lead to the creation of the new 7:51brand (previously called Drive & Control). 7:51represented the audience’s need for up-to-the-minute, market-leading content to be delivered from a trusted and reliable source. Our interpretation of this insight was to commit to deliver content daily, at precisely 7:51 each morning. The new brand, magazine, blog and microsites were launched successfully at the Hannover Messe, the world’s largest industry showcase.

Outcome

A significant step up and a raised brand profile with audiences worldwide. The magazine increased in popularity and was extended for a further year.