Challenge

Creating a seamless consumer journey across digital Food Network touchpoints & retailer websites – bringing to life Laphroaig’s and Roku’s brand messages. This was the second year that the Edrington UK and Food Network partnership has been live, and this time, the focus was on highlighting Laphroaig’s ‘Taste Trailblazer’ campaign and Roku’s ‘Alive with the Best of Every Season’ campaign.

The idea was to promote the brands’ pairing with food and cocktail recipes. 

Solution

To highlight the pairings, we planned, organised, and art-directed a photoshoot for each brand. The imagery was used to show the perfect serve with recipes available on the Food Network platform.