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Found has used the following skills/services in the project.
192% Increase in revenue
60% New users
116% Increase in conversion rate
Found’s challenge was to ensure Base Clothing were gaining maximum market share and working to bridge the gap in lost revenue from in-store.
The increase in revenue needed to be delivered within Base’s targeted ROAS.
During COVID-19 we tracked a dramatic increase in competition across our key terms, including brand terms, all competitors were competing for market share. Found ensured that Base dominated our brand terms through impression share bidding strategies, our Organic Performance team also ensured that all ad copy and GMB profiles were updated and reviewed to make sure core USPs, store closures, delivery times etc. were as clear as possible during the uncertainty, whilst also reassuring customers to purchase online instead.
Our Paid Performance also deployed a strategy to attract users who would’ve gone in-store online through radius targeting as well as driving new user acquisition through a combination of paid social, display, generic PPC and discovery campaigns.
