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Found has used the following skills/services in the project.
‘Found sure know how to make an impact, quickly. The expertise within the agency is a game changer. I couldn’t recommend them enough!’
- ZAHID CHAUDHRI (DIGITAL MARKETING LEAD | TOOLSTATION)
Toolstation have recently partnered with Found, having been at a large network agency they felt performance was stagnating.
Found provided expert opinion on current implementation and showed potential uplift off the back of changes we would make to the account.
From the pitch stage we had already set ambitious growth targets across paid search, our objective was to deliver against these ambitious revenue growth numbers.
The current agency had been running the account for the past 2 years, they knew the products well and were engrained in how Toolstation operated.
Our biggest challenge was delivering considerable uplift in a short period, but we were confident based on what we’d seen that there were big opportunities for growth.
Toolstation also have big competition, with the likes of Screwfix, Wickes and DIY.com competing across all products.
In our initial audit we identified the 5 areas that would drive impact fast, as well as our longer-term plans for revenue growth and spend efficiency.
We started by focusing on:
The uplift seen was immediate, and not only did we drive a 40% YoY revenue uplift, we exceeded our forecast and kept to our ROAS targets, all in month one!
