Found has used the following skills/services in the project.
For this project we analysed the trending popularity of search terms relevant to online fashion retailers.
We then clustered and filtered the analysed terms, grouping them into ‘virtual’ landing pages that could inform Boohoo’s content planning and creation.
Boohoo approached us, wanting insight and guidance around what content to produce to make the biggest impact online (and advice on the optimal order in which to create it).
We undertook a huge keyword landscaping project (analysing over 6 million distinct keywords and evaluating over 5 million competitor URLs) in order to establish:
• Across all of fashion, which product categories justify the creation of landing pages and the stocking of new products?
• In what order of priority should these pages be created?
• Why should they be created in that order?
We knew that insights into these areas would show Boohoo the fastest and cheapest route to organic traffic growth and set them up for long-term content creation success (and it did)!