‘Happy Love Island Day’ – yep that officially became a thing. As a nation we are unashamedly obsessed with the ITV2 summer smash hit. Last night, with 3.7 million viewers tuned in to watch, 12 new swimwear clad beauties were flown to Spain to spend 8 weeks in the most famous villa on TV. Watching along, it got me thinking about how this group of preened singletons (or not so single, if rumours are to be believed) are indeed a bunch of ready-made influencers despite not having control of their own social media.

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