On Thursday the 23rd May, Found hosted the Future of Search event here at Found Studios. Throughout the evening the speakers and panel explored various themes around what the Future of Search looks like.

First up was Hannah Thorpe (Business Director at at Found) and Gerry White ( Technical SEO Lead at Just Eat). Examining the future of SEO, they took a dive into the trends, changes and ever-evolving landscape of search. With Google increasingly supplementing its traditional search role and, in many ways, becoming a ‘Discovery Engine’, they took a look at how brands can harness the potential of a search engine that suggests things we want to see before we search for them. They also discussed position zero in the search results, what this actually means and how brands can get there.

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