Founded in 1975 by Andrew Ritchie from his bedroom in South Kensington, the Brompton Bicycle brand has gone from strength to strength over the past few years. Developing new bikes, including Brompton Electric and Brompton Superlight, and transforming the bicycle market with their innovative new colourways and folding mechanisms. Head of Customer Experience Harry Mann, came to Ecrubox in the search of a team who could help develop his dreams of improving the customer journey throughout their website, in turn, helping them convert more website visitors into buying customers.

Built on Enterprise platform Sitecore, the Brompton team looked to include personalisation throughout their pages, in order to tailor each visitors’ experience to their own journey, dependant on which pages they’d visited beforehand, as well as diversify how they portrayed and developed their custom bike builders.

Alongside this, our team also worked with Brompton’s eCommerce team, to create, manage and optimize their paid online activity across social media, Google, AdWords, and Bing, to keep warm leads moving throughout their online funnel and become converted customers.

The Method

Methodology 1:

Optimise all paid activity

Analyse sales funnel

Focus on conversion techniques

Methodology 2:

Rapid direct sales website

Shopify transition

Paid Social / SEO

Organic Social

Digital Strategy

At the start of the pandemic, we also helped the team build an e-commerce website on Shopify in just 2 weeks to enable them to sell bikes direct to customers. This increased online sales by 5x. Brompton Bicycles have been a fantastic brand to work with, with their ever-growing community and long history in British manufacturing, the passion for the brand from both their customers and staff, has made working on the marketing a real treat, which has been reflected by the positive results we’ve been able to deliver since working with them.