The Milliken group employs 8,000 staff globally, 900 of them in Europe. The business posted pre-tax profits of £8.5m for the year ended 28 November 2021, up from the £4.8m reported a year earlier. Turnover jumped to £117.9m compared to £99m in the prior period. Ecrubox was a natural fit for their design and performance focussed flooring product digital marketing.

When beginning our relationship with Milliken, we delivered a comprehensive digital consultative approach that encompassed an in-depth strategy to reclaim and acquire new traffic from search engines, organic social and SEO strategies to ensure visibility on highly relevant and valuable search queries. The relationship has continued for many years as Ecrubox continues to evolve with the client.
 

The Method

Methodology 1:

Digital consulting review

SEO research and analysis

Organic social consultation

Paid advertising review

Strategic overview

Methodology 2:

Chief level guidance

Intricate SEO deployment

Performance marketing management

Constant results review improvement

Regular international reporting

Twenty percent increase in leads for this very significant flooring business. Generating 11 million impressions across the four client markets in Europe, Germany, France, and India. Not just a question of raising engagement but a goal of creating the right volume of traffic within a very specific B2C market within multiple buying cultures.

More than 1000% increase in social following, 800% improvement on social engagement and 105% increase in attention (session duration) under the strategic direction of the Ecrubox team. A total solution including strategy, performance marketing, organic/social, search engine optimisation, web development and insight delivery.