Reluxe launched in January 2022 and is fast becoming the go-to resale platform for women looking for a luxurious clothing experience, but with a conscious mind.

The platform helps women to clear out their wardrobes and sell their designer labels on, each item is carefully crafted and picked by the team of stylists at Reluxe, styled, photographed, sold, and then sent onto its new owners in beautiful compostable packaging, and can even be delivered by electric bike.

With the growth after launch it soon became apparent that the manual processes for the team at Reluxe were too time consuming. So Ecrubox set about streamlining its processes. First off by developing several slack bots to be automated, which they weren’t before, as well as creating a full new seller process. The agency immediately saved the fashion retailer several hours per day, by automating every seller communication, uploading products to the website and the creation of barcode labels.

The digital agency has also launched a PPC campaign in the UK, which is proving very successful and is guiding further website development. The Ecrubox team, known for guiding their clients on business strategies to drive extreme growth, has also spotted new countries the Reluxe team could launch in very soon.

The Method

Methodology 1:

Digital business strategy insight

Process streamlining

Slackbot automation

Website consulting

Methodology 2:

Performance marketing

Website development initiation

Customised seller process