Founded in 2017, Curlsmith create products for curly hair. The Ecrubox team were brought in to drive an increase in online sales by working closely with its founders and internal marketing team from March 2021 to April 2022 on a digital growth strategy.

Ecrubox designed and built a new website to optimise the site’s conversation rate alongside a user experience programme and integrated performance marketing support to target its core target market.

The team created Curlsmith’s first TikTok ads, plus a Facebook and Instagram advertising strategy. This helped to turbo charged Curlsmith’s launch in Germany. The result? Exponential growth. Ecrubox recently celebrated with the client when Curlsmith was bought for $150million.
 

The Method

Methodology 1:

New website creation

Conversion rate optimisation

Performance marketing support

User experience programme

Methodology 2:

TikTok launch

Facebook strategy

Instagram strategy

Ecommerce acceleration

This tightly integrated approach paid off and in just one-year Curlsmith’s D2C ecommerce revenue doubled from $5million to over $10million. This stellar growth caught the eye of beauty product investors Helen of Troy who welcomed the haircare brand to its extensive portfolio last month.

The partnership goes from strength to strength with Ecrubox now responsible for continued web development and integrations.