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CYGNUS has used the following skills/services in the project.
Raising Funds For Crisis
The Papa Johns ‘Christmas is better shared’ campaign was born out of a desire to raise funds for homeless charity, Crisis. Yanni the yeti, Stan the snowman and Penny the penguin created an emotive Christmas story around isolated figures who come together for a festive feast.
Our story portrayed our lonely characters meeting new friends and enjoying good times at the festive feast festival. ‘Christmas is better shared’ taps into shared moments, and the importance of speaking out when in need of help and support.
The limited edition, festive pizza box is illustrated to show people coming together during the Christmas period. Young or old, yeti or penguin, it’s a time of year better shared. You could get lost in the intricacies of the festival, discover the shared moments between friends and even try to spot the five hidden items while you’re enjoying your pizza before sharing what you discover via Papa John’s social channels.
To raise awareness, the campaign was designed to generate funds for the charity, 50p of each festive meal deal purchased and every penny of the profits from a merchandise store went to Crisis.
We also created a ‘print to order’ festive shop where you could buy Christmas items from the campaign such as jumpers, phone cases, mugs and more. All proceeds were donated to Crisis.
