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CYGNUS has used the following skills/services in the project.
Honest, simple, disruptive. Our typographic led campaign featured a playful tone of voice that’s so honest, even the ugly parts shine through. We social campaign targeted people who had used keywords such as ‘property’, ‘mortgage loans’ and ‘house-hunting’. Each execution was A/B tested to determine which ads, colours, CTA’s worked best for which audience, allowing us to hone the next phase’s creative and messaging to be as engaging and cost-effective as possible.
Each carousel ad connected people to a unique landing page that related to the messaging they were served, encouraging people to book an honest evaluation. A number of 6-sheet posters were also created and placed in surrounding areas bringing Orchard’s playful tone to life in the community.
