LinkedIn has been quietly adding features to better its ad targeting efforts. Its latest update brings lookalike audiences to more advertisers and B2B marketers. As with Facebook, lookalike audiences will make it easier to target specific users. Initial tests have seen results increase by up to ten times already

LinkedIn emphasizes the following benefits of lookalike audience targeting:

• Reach high-converting audiences: Discover audiences similar to those who are already interested in your business.
• Get results at scale: Extend the reach of your campaigns to more qualified prospects.
• Engage new target accounts: Target your ads to additional companies you may not have previously considered. These companies match a similar company profile to your ideal customer.