How can you stay integrated in today's un-integrated world of marketing? What can you do to navigate through all the noise, when even toasters can Tweet? We believe in the power of a Rally Cry. Because when you stand for something, you can take on anything.

Our job is to help brands grow, thrive and win. Empowering brand owners identify why they exist, unifying their marketing strategies, and helping to achieve their commercial goals.

It all starts by identifying the Brand Enemy - the one factor, that, if overcome, will have the greatest impact on a brand's success. Next comes the brand's Rally Cry - a rousing and simple articulation of how the brand can tackle its 'enemy'.

For the brands we work with, again and again, defining the Rally Cry inspires clear and purposeful ways to articulate a brand's story. It steers the way it speaks and behaves. And inspires a powerful and meaningful way of thinking about the brand experience.

The Rally Cry also provides a filter to focus effort on the things that will have the most impact for the brand and business. And better brands mean more profitable businesses.




Manchester, London

Total Staff


Year Established


Sector Experience

Automotive, Broadcasting, Business to Business, Charity, Construction, Consumer Durables, Cosmetics/Beauty, Education, Fashion, Financial, FMCG, Food and drink, Healthcare, Industrial, Leisure, Media, Outdoor Activities, Professional service, Property, Public sector, Research & Development, Retail, Sport, Technology, Telecoms, Tourism, Travel, Utilities


Recommended for 13 of 93 services


  • Sandtex
  • Sadolin
  • Asda
  • IAG Cargo
  • Thomas Cook
  • PureGym
  • Schar
  • Skipton Building Society
  • BBC Children in Need
  • Florette


"BJL have the right balance of intimacy and expertise that met our demands perfectly. They were adaptable and responsive throughout the process, and offered added value at each stage. I couldn't recommend them highly enough to any business that is looking for an agency that integrates with their own team. My department (and I) have certainly upskilled during the relationship as well which is invaluable. I have already committed to a future contract, which hopefully speaks volumes for the confidence we have in Paul Bentley and his team."


"I know I can always count on this team for honest and good feedback/insights on any project I might submit"


"We appointed BJL as our full-service, creative agency towards the end of last year following a competitive pitch process with a number of potential partners. From the outset what stood out with BJL is their high quality breadth of service and capability. This is promoted by a very down to earth and personable team who are very talented in their own dedicated fields. Their approach has been very encouraging from the start, providing a number of people from across the agency to support our projects. Whilst one of the first priorities is to replace our website, the project has been approached very much from a brand perspective, challenging us on purpose, positioning, brand articulation etc. before we got into the specific website requirements. This has been incredibly refreshing and beneficial and we can't wait to see the results."

Brown Shipley