The agency’s CEO, Nicky Unsworth, takes a hands-on approach to client relationships and has a very strong part to play in strategic thinking, pride in the creative outputs and final commercial results of all the agency’s brands.

With a career that started off in the food sector at Moy Park (poultry & ready meals manufacturer), Nicky has been the director in charge for Warburtons, Typhoo Tea, Rustlers & Fisherman’s Friend over the past ten years. She’s also been at the core of some great campaigns for Lambrini – moving the brand away from young teenage girls to high visibility at Fashion Week and right through to a starring role in the 2010 election news. Her relationship at board level has created some challenging initiatives in new product development for the Halewood Group.