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The parallels between video marketing and the story of baseball’s Billy Beane are oddly close. Beane’s story centres around him encountering (and challenging) a world were decisions are made based on subjective and flawed information. The same is often true in video marketing, where gut feel, and personal tastes massively influence what gets made. This episode of P4T shows how if you ignore this convention and choose a more rigorous strategic method of making video, you can quite literally smash the ball out of the park.
