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AMBITIOUS has used the following skills/services in the project.
As the dedicated charity for The Bristol Children’s Hospital, the festive season is a major fundraising period for The Grand Appeal.
The Shine Bright for Bristol Children’s Hospital campaign is the centrepiece of this activity. AMBITIOUS’ brief was to shine a light on The Grand Appeal and families' fantastic fundraising efforts and achievements. Pull focus on some of The Grand Appeal hero fundraisers and secure organic media coverage locally, hyper locally and nationally.
Our strategy was to focus efforts on quality and sheer quantity of media coverage. One of the key challenges to securing media coverage was that one of the hero fundraising families, The Brailsfords, are exceptionally well known, having been fundraising for over 20 years. Naturally, they are a media draw, with historic relations with most titles and outlets. So, we had to be sure to get in early with media to line up interviews and media opportunities.
We focused on a mixture of regional broadcast, print features and national newswire syndication for maximum reach and penetration.
Tapping into our black book of media contacts in the region, this is exactly what we secured.
As well as securing media buy in across broadcast and newswire syndication, we also put creative effort into photography to secure large print features within the Bristol Post, which offers a key readership demographic for the charity.
We had the in-house skills to create and provide the necessary written and visual content for the Bristol Post before publication.
We secured 139 pieces of media coverage in December 2022 with a combined reach of approx 350 million.
In addition to this, we also secured:
