Clients & Partners

Origin Workspace

Time frame: Present

Integrated PR campaign - from stakeholder engagement, media relations & a launch event programme to social media strategy, community management & content creation.

Bradfords Building Supplies

Time frame: Present

Integrated PR - media relations, social media, content, launch support influencer relations

Freeman Event Partners

Time frame: Present

PR strategy, social media strategy, campaign planning, media relations, social media community management, content

BFT Automation

Time frame: Present

PR strategy, campaign planning, media relations, social media strategy, content, copywriting,

Barcan+Kirby LLP

Time frame: Present

Barcan+Kirby LLP is a leading Bristol mid-tier law firm, which comprises 135 fee earners and support staff delivering advice and guidance from six offices across the city. The Bristol Law Society's firm of the year in 2015, Barcan+Kirby offers a comprehensive range of legal services to both individuals and businesses across the South West and nationwide. AMBITIOUS provides a full range of PR communications services - from PR strategy to content creation and social media support.

Clarks

Time frame: Past

C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. AMBITIOUS supported the international team with a launch into Asia Pacific markets - PR strategy, corporate & trade media relations, internal communications & copywriting. Still based in Street, the Clarks Group designs, develops and sells a wide range of footwear and accessories for men, women and children. The Clarks Group has built on its success as the leading shoe company in the UK to become a ?1.5 billion global business operating retail, wholesale, franchise and online channels in over 130 markets worldwide.

The Agency Works

Time frame: Present

AMBITIOUS was asked to support the business rebrand and repositioning of eXpress Systems to The Agency Works, - helping to engage agency heads working in design, digital, PR, advertising and creative services. AMBITIOUS provides content marketing support including research & creation of a quarterly sector report (Agency Food).

Telefonica

Time frame: Present

Content support - Uk & Europe

HCA Healthcare UK

Time frame: Present

Content for major UK website transformation project. Including: - clinical copywriting - content research - copywriting for website

Procorre

Time frame: Present

Integrated communications campaign

Department for International Trade

Time frame: Present

AMBITIOUS acts as the Department for International Trade's South West press office team, delivering a range of media relations and content marketing services to engage potential exporters. This includes: Developing a regional media engagement strategy Developing a topical content calendar to maximise media opportunities Journalist liaison responding to media enquiries Identifying successful business case studies and drafting success stories Managing regional media relations - securing press coverage within online, broadcast and in print media channels to support the gov.uk initiative - the government's single destination for information on UK trade, investment, tourism and education Editorial copywriting services including advertorials

Co Buy Homes

Time frame: Present

Helping a new generation get onto the property ladder with a brilliantly simple idea - buy half, rent half.

Social Media Week Bristol

Time frame: Present

In depth research helped us to firm up a commercially sound, creatively led and well-informed strategy that meant stakeholders felt they had a vested interest in #SMWiBristol. Our strategy and tactics set out to ensure everyone had 'skin in the game' so the event became a collaborative undertaking and this encouraged excitement and a spirit of support around the execution of the event. Ambassador panel: To inform and add rigor to the planning, AMBITIOUS' set up an 'Ambassador' group comprising respected bloggers, You tubers and other prominent social media influencers. The group acted as a sounding board, shared insight, helped decide event themes and curate event content (and later amplify activity). The panel met monthly and we called them regularly to road test ideas Mutually Beneficial Partnerships: Identified and engaged with Bristol's key business networks and regional trade bodies that share some of Bristol Media's objectives including Invest Bristol and Bath, Business West, PRCA, BIMA, TechSPARK. Support included their input to the programme, endorsement and amplification of message through their networks Member Research: Reached out to BM members, conducting qualitative research (face to face) to understand common business challenges, what they wanted from #SMWiBristol in order guide us in developing relevant content and price points for events Global Dialogue: Created dialogue with many of the 25 global cities that host Social Media Week to take key learnings from them, test concepts and set up channels to showcase #SMWiBristol internationally Media Relations: To secure media support we undertook media briefings early on to engage journalists in our planning and secure event support but also involved them in the programme and speaking opportunities to ensure they had a vested interest Venue strategy: Stayed true to the spirit of Bristol and avoided the 'usual' conference centres. Instead, hosting in inspiring spaces across the city that reflect the creative industry. This included Everyman Cinema, Engine Shed and award winning offices of OVO energy. Event Programme: Ensured the events reflected the region's economic priorities to make it super relevant. And, that it addressed sector challenges by providing opportunities for roundtables/thought leadership to move discussion forward. We secured headline speakers from Facebook, Twitter, Buzzfeed and Glassdoor as well as regional champions such as Aardman Animation and Yogscast Pricing: Deliberately avoided high-ticket prices and sponsorship fees in order to ensure the event was right for Bristol and accessible to meet original objectives. Kept production costs low ?securing free host venues and mobilised community support. Tickets priced at ?5 to ?35 Social Media: Recruited and branded a digital squad made up of volunteers to report from key events, ensuring 'live' coverage and event buzz. We created paid for posts and In-mails to promote the event including boosted posts on Facebook and LinkedIn In-mails to Bristol-based social media managers We also created social media toolkit for sponsors, partners and ambassadors which included suggested tweets, posts, links, event #hashtags, sponsor and venue @Twitter addresses

Accord Healthcare

Time frame: Present

Accord Healthcare is a young and dynamic pharmaceutical company, involved in the development, manufacturing and distribution of pharmaceutical products to over 70 markets around the world.

Digitech Studio School

Time frame: Past

A new concept and a new approach to schooling through employer engagement, Digitech Studio School Bristol needed to both educate and engage local communities, partner employers, and importantly inspire students (and their parents) to enroll into a new type of school. AMBITIOUS was tasked with developing an integrated marketing communications campaign that included brand identity, content creation, media relations, social media, employer engagement and client counsel. With much to be achieved in a short period of time, AMBITIOUS set about developing a robust strategy built around Bristol's reputation as a leading light in creative, digital and tech and the increasing need for local young talent. This was supported by a focus on helping target audiences to understand 'what is a Studio School'. Stakeholder insight was critical to the campaign planning and AMBITIOUS hosted workshop sessions with students and local employers to inform the strategic communications planning and tactical activity.

ASDAN

Time frame: Present

ASDAN is a curriculum development organisation and awarding body, providing courses that develop skills for learning, work and life.

Access Creative College

Time frame: Present

National PR support for the UK's industry leading, games design, music, media and events creative college.

CBRE

Time frame: Present

We deliver media relations, social media training support & video content for the SW & Wales CBRE team.

Dickies Workwear

Time frame: Present

AMBITIOUS focus has been on consolidating and building awareness of the brand's core social channels with a real focus on community management and encouraging community engagement through a campaign-led approach. We also started a brand ambassador scheme, identifying micro-influencers from the trades and getting them to trial Dickies Workwear via social. We rebuilt the brand's relationships with the sector media, delivering regular feature contributions plus thought leadership pieces and issuing newsworthy press releases - exceeding our targets for securing media coverage. In year two we built on these foundations and continued social community management, adding Instagram to the brand's channels and growing the number of ambassadors. We continued to manage a high media profile for Dickies, plus advised on media buying and helped to further amplify the brand's presence at trade events. Highlights included: - Negotiated and delivered support for DIY SOS, including the provision of clothing for the recent Grenfell Special - Launched the 'Be a Dickies Model' campaign, resulting in over 60 applications from 'real' tradespeople across the country - some of whom have been selected to model Dickies clothing in upcoming advertising activity - Maintained high profile media coverage, including a cover story in Professional Heating and Plumbing Installer on what influences modern workwear, plus advice pieces on clothing and footwear in a range of target trade publications In order to support the company's goal to build relationships with the next generation of tradespeople we have also initiated and managed a number of partnerships and campaigns, including: - Negotiating and delivering a partnership with SkillBuild, including sponsorship of the National Final at WorldSkillsUK LIVE 2018 where Dickies provided clothing for contestants and judges - Negotiating and delivering a college partnership programme - piloted in a local college and about to be rolled out to selected colleges across the UK - Added Instagram into the social media mix

HCA Healthcare

Time frame: Present

Working closely with the Digital Services Unit and Scrum Master/Digital Content Lead, AMBITIOUS formed a dedicated copywriting team of six which included highly experienced medical and healthcare copywriters, an editor in charge and a project manager tasked with delivering the work on time and to budget. AMBITIOUS has significant experience in content creation, particularly copywriting for clients operating in highly regulated sectors. And, in particular copywriting for websites. These skills were put to good use during this project. Working remotely, away from HCA's London headquarters, the AMBITIOUS team delivered: - Working with clinicians and HCA's marketing, content and SEO teams - Writing over 300 pages of medical, healthcare website copy - Delivering the project through GatherContent - Project reporting and budget management

Cherry Innovative Investments

Time frame: Present

AMBITIOUS conceptualised the product, defined the key messaging and prepared an integrated marketing communications strategy in preparation for launch. A core part of the strategy is stakeholder engagement to ensure that by the time of launch opinion formers are educated about these new and innovative developments in the housing market. As housing is a contentious sector, a key focus is issues and crisis preparedness through research and preparation of an extensive internal Q&A and a day of intensive media training with ex BBC News journalists.