Time frame: Present
Integrated PR campaign - from stakeholder engagement, media relations & a launch event programme to social media strategy, community management & content creation.
Time frame: Present
Integrated PR - media relations, social media, content, launch support influencer relations
Time frame: Present
PR strategy, social media strategy, campaign planning, media relations, social media community management, content
Time frame: Present
PR strategy, campaign planning, media relations, social media strategy, content, copywriting,
Time frame: Present
PR Strategy Media relations Trade PR Content
Time frame: Present
ESG PR strategy Campaign planning Media relations Content strategy Content creation Social media strategy Stakeholder relations
Time frame: Present
ORX is the largest operational risk association in the financial services sector. Our work includes: PR strategy Content creation Copywriting Media relations
Time frame: Present
AMBITIOUS was asked to support the business rebrand and repositioning of eXpress Systems to The Agency Works, - helping to engage agency heads working in design, digital, PR, advertising and creative services. AMBITIOUS provides content marketing support including research & creation of a quarterly sector report (Agency Food).
Time frame: Present
Barwood Capital is a leading real estate investment and development specialist. Our work includes: PR strategy Campaign planning Media relaitons Trade PR Content strategy & creation
Time frame: Present
WECA - is the West of England Combined Authority is a combined authority within the West of England area, consisting of the local authorities of Bristol, South Gloucestershire, and Bath and North East Somerset. Our work includes: Campaign strategy and development Media relations Stakeholder engagement Content strategy Content creation
Time frame: Present
PR strategy Content creation Media relations Copywriting Awards consultancy Thought leadership Social media
Time frame: Past
FCA is a multi-stakeholder action platform that brings together the entire cobalt mineral supply chain to provide an answer to increasing scrutiny on ASM cobalt mining and the DRC mining sector. Our work has included: PR strategy Content strategy Crisis communications counsel Media relations Trade PR Stakeholder engagement
Time frame: Present
Content support - Uk & Europe
Time frame: Past
Content for major UK website transformation project. Including: - clinical copywriting - content research - copywriting for website
Time frame: Past
Integrated communications campaign
Time frame: Past
AMBITIOUS acts as the Department for International Trade's South West press office team, delivering a range of media relations and content marketing services to engage potential exporters. This includes: Developing a regional media engagement strategy Developing a topical content calendar to maximise media opportunities Journalist liaison responding to media enquiries Identifying successful business case studies and drafting success stories Managing regional media relations - securing press coverage within online, broadcast and in print media channels to support the gov.uk initiative - the government's single destination for information on UK trade, investment, tourism and education Editorial copywriting services including advertorials
Time frame: Past
In depth research helped us to firm up a commercially sound, creatively led and well-informed strategy that meant stakeholders felt they had a vested interest in #SMWiBristol. Our strategy and tactics set out to ensure everyone had 'skin in the game' so the event became a collaborative undertaking and this encouraged excitement and a spirit of support around the execution of the event. Ambassador panel: To inform and add rigor to the planning, AMBITIOUS' set up an 'Ambassador' group comprising respected bloggers, You tubers and other prominent social media influencers. The group acted as a sounding board, shared insight, helped decide event themes and curate event content (and later amplify activity). The panel met monthly and we called them regularly to road test ideas Mutually Beneficial Partnerships: Identified and engaged with Bristol's key business networks and regional trade bodies that share some of Bristol Media's objectives including Invest Bristol and Bath, Business West, PRCA, BIMA, TechSPARK. Support included their input to the programme, endorsement and amplification of message through their networks Member Research: Reached out to BM members, conducting qualitative research (face to face) to understand common business challenges, what they wanted from #SMWiBristol in order guide us in developing relevant content and price points for events Global Dialogue: Created dialogue with many of the 25 global cities that host Social Media Week to take key learnings from them, test concepts and set up channels to showcase #SMWiBristol internationally Media Relations: To secure media support we undertook media briefings early on to engage journalists in our planning and secure event support but also involved them in the programme and speaking opportunities to ensure they had a vested interest Venue strategy: Stayed true to the spirit of Bristol and avoided the 'usual' conference centres. Instead, hosting in inspiring spaces across the city that reflect the creative industry. This included Everyman Cinema, Engine Shed and award winning offices of OVO energy. Event Programme: Ensured the events reflected the region's economic priorities to make it super relevant. And, that it addressed sector challenges by providing opportunities for roundtables/thought leadership to move discussion forward. We secured headline speakers from Facebook, Twitter, Buzzfeed and Glassdoor as well as regional champions such as Aardman Animation and Yogscast Pricing: Deliberately avoided high-ticket prices and sponsorship fees in order to ensure the event was right for Bristol and accessible to meet original objectives. Kept production costs low ?securing free host venues and mobilised community support. Tickets priced at ?5 to ?35 Social Media: Recruited and branded a digital squad made up of volunteers to report from key events, ensuring 'live' coverage and event buzz. We created paid for posts and In-mails to promote the event including boosted posts on Facebook and LinkedIn In-mails to Bristol-based social media managers We also created social media toolkit for sponsors, partners and ambassadors which included suggested tweets, posts, links, event #hashtags, sponsor and venue @Twitter addresses
Time frame: Present
Accord Healthcare is a young and dynamic pharmaceutical company, involved in the development, manufacturing and distribution of pharmaceutical products to over 70 markets around the world.
Time frame: Present
Earned media & content campaign.
Time frame: Past
A new concept and a new approach to schooling through employer engagement, Digitech Studio School Bristol needed to both educate and engage local communities, partner employers, and importantly inspire students (and their parents) to enroll into a new type of school. AMBITIOUS was tasked with developing an integrated marketing communications campaign that included brand identity, content creation, media relations, social media, employer engagement and client counsel. With much to be achieved in a short period of time, AMBITIOUS set about developing a robust strategy built around Bristol's reputation as a leading light in creative, digital and tech and the increasing need for local young talent. This was supported by a focus on helping target audiences to understand 'what is a Studio School'. Stakeholder insight was critical to the campaign planning and AMBITIOUS hosted workshop sessions with students and local employers to inform the strategic communications planning and tactical activity.
Time frame: Past
ASDAN is a curriculum development organisation and awarding body, providing courses that develop skills for learning, work and life.
Time frame: Present
Integrated PR campaign support
Time frame: Present
National PR support for the UK's industry leading, games design, music, media and events creative college.
Time frame: Past
AMBITIOUS focus has been on consolidating and building awareness of the brand's core social channels with a real focus on community management and encouraging community engagement through a campaign-led approach. We also started a brand ambassador scheme, identifying micro-influencers from the trades and getting them to trial Dickies Workwear via social. We rebuilt the brand's relationships with the sector media, delivering regular feature contributions plus thought leadership pieces and issuing newsworthy press releases - exceeding our targets for securing media coverage. In year two we built on these foundations and continued social community management, adding Instagram to the brand's channels and growing the number of ambassadors. We continued to manage a high media profile for Dickies, plus advised on media buying and helped to further amplify the brand's presence at trade events. Highlights included: - Negotiated and delivered support for DIY SOS, including the provision of clothing for the recent Grenfell Special - Launched the 'Be a Dickies Model' campaign, resulting in over 60 applications from 'real' tradespeople across the country - some of whom have been selected to model Dickies clothing in upcoming advertising activity - Maintained high profile media coverage, including a cover story in Professional Heating and Plumbing Installer on what influences modern workwear, plus advice pieces on clothing and footwear in a range of target trade publications In order to support the company's goal to build relationships with the next generation of tradespeople we have also initiated and managed a number of partnerships and campaigns, including: - Negotiating and delivering a partnership with SkillBuild, including sponsorship of the National Final at WorldSkillsUK LIVE 2018 where Dickies provided clothing for contestants and judges - Negotiating and delivering a college partnership programme - piloted in a local college and about to be rolled out to selected colleges across the UK - Added Instagram into the social media mix