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AMBITIOUS has used the following skills/services in the project.
The Client
CanCan, founded in 2019, is a free-to-use, reusable, borrow and return system using smart products that are made to be used, washed and used again. Targeted at the hospitality industry to support the reduction of the use of disposables, the technology allows consumers to follow the life of every cup, enabling users of the platform to track their carbon savings and their individual impact on reducing waste and climate change.
The Challenge
CanCan approached AMBITIOUS with the overall aim of launching the platform across the city of Bristol, raising awareness of the scheme, driving consumer downloads, and engaging with key stakeholders and influencers across the city.
With the technology still under development when the partnership started, AMBITIOUS worked closely with the team to define initial corporate messaging and proposition, while offering local knowledge of the city and contacts within the independent food and drink scene and sustainability communities.
The Solution
For the city-wide launch, AMBITIOUS used a mix of traditional media relations, social media, stakeholder engagement and event support to drive awareness and consumer downloads. Strong media coverage across the city and the wider region was secured in titles including Bristol 24/7, South West Business Insider and TechSpark.
As part of the campaign, AMBITIOUS also attended and supported CanCan at the inaugural Blue Earth Summit event, which saw CanCan provide its reusable cups for the 400 delegates. The images and video captured on the day would support the traditional media coverage secured during launch week, as well as provide assets for future social media posts.
The Results
Key achievements from the campaign include:
