The Client  

ORX is the world’s largest association of operational risk professionals. ORX draws together the insights of operational risk professionals from around the world to share their knowledge, expertise and experience of the financial services industry.

The team at ORX brings together considerable expertise from banking, insurance & asset management, risk management, data analytics and academia.

The Challenge

ORX is a membership organisation focused on operational risk. Its members – some of the biggest banks and insurers across the globe – rely on ORX for insight to support their decision making on everything from scenario planning through to investment in technology.  The issues involved are specific to the sector and often complex.

The communications challenge for AMBITIOUS is to take the critical research published by ORX and communicate it to target audiences in a language that they will both understand and that engages them.

Our brief is to position ORX as the go-to source of insight for operational risk in the sector, to give the organisation a voice and to support its drive for membership.

The Solution

Activity/support to date has included:

• Creation of monthly news stories, based on ORX research to generate earned media coverage
• Counsel on key messaging in a PR context
• Media outreach to risk, tech and financial services titles
• Creation of award entries for third-party endorsement
• Identifying opportunities for input into relevant editorial features in key target titles

The Results  

• A regular stream of coverage online in tier one titles
• Grown profile so that ORX is now approached for comment by sector journalists
• Reach figures for the last 12 months exceeding 1 million
• Supported profile on social media through third-party shares of coverage by key titles