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Altar Group has used the following skills/services in the project.
Digital Marketing Campaign
Working with our sister agency Avian who created the branding for this new venture, Ginger PR delivered a campaign
spanning several media.
• Set up and management of all social media accounts.
• Implemented a PR campaign securing coverage,
locally, regionally, nationally and within the trade press.
• Set up and manage all social accounts Developed
a paid strategy to drive awareness and drive footfall.
The Results
Increased social following by over 200%
Over 200,000 Impressions for launch campaign.
43 pieces of press coverage with a reach of 475.2mllion. Titles included The Herald,
The Scotsman, Yahoo Sport, The Grocer, Scottish Grocer and Business Insider.
