Altar Group has used the following skills/services in the project.
ALTAR Group in 2019 was commissioned to rebrand the Michelin Factory in Dundee under competitive Tender, working with Scottish Enterprise, to promote the site under the new title – Michelin Scotland Innovation Parc (MSIP). The rebranding project was to establish the site as an innovation centre of excellence, following the closure of the Michelin plant after decades in Dundee.
As is the case with projects of this kind, developing a new brand identity for the site was the first priority and Avian, The ALTAR Group’s graphic design arm went to work developing and designing a brand identity that reflected the sites new future, but also giving a nod to the sites long history with generations of families and businesses in Dundee.