Social media was originally used for fun. Yet as technology advances and businesses develop, it is not just for fun anymore, and it is an essential part of every businesses brand. Social media is an important part of any business, increasing the engagement between businesses/customers and bringing a brand down to a more personal approach.  

So what are the benefits of using social media for businesses?

Increased brand awareness

By using social media, customers will be interacting with you. When this happens their followers (a new network for you) will be able to see their engagement with your brand, making your brand increase its awareness without you promoting yourself; but by letting your customers do the marketing for you.  

More traffic

By having a good online social media presence, it will be able to help you with your inbound traffic. This will be a brand new audience which you will not have gone into yet, making it better for your brand to reach outside of your usual loyal customers  

Help with SEO

Having extra external links with a good domain authority will help with your search engine optimisation. As social media is a great external link, it will increase the SEO of your site tremendously, as they have great domain authority. This will ultimately help the rankings of your site, improving the search-ability for your company on search engines like Google.  

Improve brand image

Social media can increase your brand image; it can help with the overall perception people see your company. If you post regularly and engage with customers, then you will be able to build your reputation and increase your following.  

Cost-effective

Social media is a type of marketing platform which you will be able to do at a low cost. It costs little to nothing to create good quality social media campaigns, which can get a good reach of audience.   If you would like help on your social media campaigns then get in touch with us. We are always happy to help. Get in touch with us to have a chat!