David is an experienced conversion optimiser and has worked across a series of core optimisation disciplines including web analytics, user experience and AB & MVT testing. Having led multiple programs and trained various individuals, teams and companies, his forte lies predominantly with strategic implementation and the function and process of conversion rate optimisation.

He is the official, certified tutor for advanced and masterclass conversion rate optimisation courses for the Chartered Institute of Marketing (CIM) and holds a wide range of qualifications.