Originally from Canada, Robin has lived in both Germany and the UK  over the past 20 years. Robin has a degree in Psychology from York  University, Toronto, and joined her first WPP business in London as a  Brand Planner in 1996. She has worked at board level with global  branding businesses including Fitch and the Brand Union and has  experience across a broad range of clients including driving strategic  programmes for BAA, Land Securities, House of Fraser, Diageo,  Sainsbury’s, Hovione and P&G. Robin taught Marketing Management  and Global Brand Management at Kingston University before joining the  Together Team in January 2014. Over the past couple of years, she has  led the strategic development of Pearson’s global brand repositioning as  well as defining the brand architecture framework and naming  principles across hundreds of brands in their portfolio. She will lead the  research and drive the development of the brand strategy.