Focussing on your Authentic Self in Digital Marketing

Corporate Communications
Lead Generation
Content Strategy/Creation
Content Marketing

How often have you felt overwhelmed from the volume of technology that proposes to transform the effectiveness of our digital marketing?

Experts impart their words of wisdom to show you the way to success just seem to make you feel even more inadequate.

Doubt and self-consciousness can creep in and undermine your efforts. you lose focus trying to keep up with everyone else. Imposter syndrome consumes you with doubt. You end up not achieving anything. Your initial vision starts to fade.

You begin to question: How why did I get to this point?

What do I do next?

To find the answers for these common questions we developed a technique which was showcased at the Digital Leaders Masterclass series roundtable events and workshops, ( This interactive session was highly applauded and bought focus and clarity to setting on-going priorities in the personalised content marketing world. You can download the white paper on Creating Personalised Content Experiences here.

We have also explored the concept further by taking ‘The Original Face’ as a concept and discussing how your life experiences and influences can stop your ability to express who we are authentically.

Refocussing our marketing priorities can often seem like an overwhelming task.

That is, until, we evaluate the Five C’s of Personalised Marketing Experiences.

As explored in the White Paper and in our opinion piece on The Drum ( we need to go back to the foundations to build up our future strategy and plans.


“Focus on the customer rather than letting channels or techniques lead a communication strategy.”


Read the full article by Tim McCloud on The Drum here.