In 2015, Gareth co-founded ROAST with Ollie Bishop. Gareth was responsible for the quality of product offering, driving innovation in areas such as Voice Search and Amazon, and growing the agency from one to four. In 2019, Gareth moved to Group Managing Director where he oversees the business’ growth and ensures a more efficient partnership between each agency. He also takes responsibility for strategic thinking across the group’s business offerings.

Gareth began his career client side working across the marketing mix in insurance, before holding various account handling duties in PPC and SEO over the past 15 years. In 2009, he led the SEO offering of STEAK, winning and driving top ranking results for clients like British Gas, Comparethemarket.com, Carphone Warehouse, Dixons Retail, LV=, and Post Office, and grew the team and offering from seven people to over 30. After STEAK was acquired by Dentsu in 2011, he became Head of Performance Media under the 360i brand and led performance on a range of accounts from Enterprise rent-a-car to Carnival Group and moved within the wider group to a role as Strategy Partner at iProspect working on British Gas and MoreThan amongst others.